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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The role of political leaders in Parliamentary elections 2017
 Štosová, Tereza ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
(Abstrakt) The bachelor thesis is focused on the studying of the influence of political leadership on communication of six political actors during the period of the main electoral campaign. These politicians, who stood for the election to the Chamber of Deputies of the Parliament of the Czech Republic in 2017, were selected on the basis of their election results. The aim of the thesis was to answer the research questions whether these candidates showed elements of leadership and if so what, and then deduce the influence of political leadership on the election. The thesis is divided into three parts. The theoretical part provides the basis for understanding the subject. The following methodological part introduces the applied research methods. The last practical part launches by the characteristics of the studied subjects to bring the reader into the context, since the part that focuses on the research and description of the communication of these political actors is limited in time. Research is conceived as a case study that ranks among qualitative methods.
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Political marketing and Perosnal Branding in the Online Public Sphere: A case Study of Dominik Feri and Matěj Hollan
 Dostálová, Veronika ; Soukeník, Štěpán (advisor) ; Vranka, Marek (referee)
The bachelor thesis is focused on Matěj Hollan's and Dominik Feri's personal branding on the social network Facebook. The thesis was divided into three main parts - theoretical, methodological and practical. In the theoretical framework, concepts necessary to understand the issue are introduced. The methodological part presents the research model with its advantages and disadvantages and finally, the practical part examines the communication of both subjects on the mentioned social network in October 2016. This thesis aims to discover if Facebook profiles of the two mentioned politicians show elements of personal branding. If this hypothesis is confirmed, the secondary aim of the thesis is to find out how their personal branding is reflected and what is the difference between them. The qualitative research methodology was selected for the research, specifically the descriptive analysis and the semi- structured interview.
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